Performance Lifestyle

From developing brand personalities and art direction to fully complete website builds, Junior’s transformed companies such as Dhu Performance into an award-winning fashion brand as well as increasing Vivobarefoot’s sales and brand awareness.

Vivobarefoot Retail

Constructing retail caves

Junior collaborated with the Vivobarefoot team on the interior design for their recently opened flagship store on Neal Street, Covent Garden, and in doing so, created the blueprint for their global retail experience. Junior provided a sketch intent as well as constant guidance, advice and support to the Vivo team throughout the entire process, from material finishes to furniture design to customer flow.

Vivobarefoot Website Redesign

Barefoot pioneers

With years of historical and scientific research, Vivo are pioneering the barefoot movement by crafting shoes that give feet the healthiest and best performance possible. Vivobarefoot contacted Junior desiring a complete overhaul of their current website.

Vivobarefoot Lifestyle Campaign

Imprinting footsteps of innovation

Junior helped Vivobarefoot kick off this year with a campaign honouring their unique approach to barefoot shoe design. Junior brought the brand indoors for the first time, focusing on an urban lab style aesthetic. High-performance trail shoes were staged in harsh concrete environments, giving a sense of dormant energy.


Climbing mountains

Junior recently collaborated with the Club Design on a new range of packaging for Norheim. Designs were inspired by the asymmetry of the new logo and the awe-inspiring native Norwegian backdrops. Top shelf. 


Dhu-ing something revolutionary

With research that spans literally mountains high, Dhu has fabricated performance clothing using 100% cashmere. From brand identity to lookbooks, Dhu and Junior have been collaborating with each other to revolutionise the meaning of cashmere.