Skylence is a London based fashion label combining Chinese culture with European design. The brand creates clothing with iconic silhouettes and intricate detailing. Junior collaborated with Skylence on their brand positioning, an e-commerce site and the interior design for their new store.
The store is designed to embody Skylence’s timeless European style with an infusion of traditional Chinese craft and detailing. Classical Georgian and brass detailing combines with wallpaper and furniture decorated in traditional Chinese motifs. Art direction is stripped back, clean and elegant so the rich, embellished garments are in full focus. Bold sophisticated cuts strike an iconic European poise.