Looking to reshape the aesthetic industry, Marco Aesthetics, the latest offering from Marco Health, promotes a tailored approach inspiring people to enhance their individual beauty with natural results. 

Junior were tasked with broadening the existing brand identity, creating a new site and providing the art direction. The team created a logo using a bespoke sans serif typeface consistent with the original branding. Photographically led and free of complicated medial jargon, the site is clear and concise featuring full screen images and a minimal interface. Honouring their unique approach, gone are the typical before and after images, unrealistic results and heavily airbrushed faces. Art direction celebrates diversity and individuality capturing natural beauty in honest portraits while minimal backdrops with a refined colour palette feel warm and inclusive. Real people, real results.