Cooking up a spicy identity

Jerkmaica, who is South London’s finest independent Jerk chicken house, came to Junior in need of a brand identity that was as flavoursome and spicy as their renown chicken. Junior constructed their brand identity in a way that reflected the informal and family orientated nature of Jamaican culture, and combined it with contemporary, clean-cut gastro aesthetics.

Junior composed the website priding great significance on this traditional yet unique cooking technique, creating an archive for Jerk history. Junior designed the packaging in a lively and vivid style to reflect Jamaican roots whilst being combined with bold but clean visuals to intrigue the London food scene.

“Very professional. Honest and simple approach.” Gary Bailey, Director, Jerkmaica