Outfitters of Monaco

Apini creates luxury swim and resort wear designed specifically for children with the unmistakable style of the Riviera. Junior was tasked with providing the art direction and positioning for their collection.

Shot in Monaco, inspired by the dusty 1950’s colour palette of the Riviera, Art Deco geometry and bold stripes. The concept was to create playful narratives that also show off the quality of the garments.