Born in Monaco, Apini creates luxury swim and resort wear. Designed especially for children with a focus on quality and the unmistakable style of the Riviera. Junior was tasked with providing both the art direction, brand positioning and an e-commerce site.
The concept was to combine playful narratives and classic settings to showcase Apini’s quality tailoring and sense of fun. Shot in Monaco, dusty colours and striking compositions reference Art Deco geometry and the iconic forms of 1950’s leisure. From pool, to sea, to boat, fun has never looked so chic.