Outfitters of Monaco

Born in Monaco, Apini creates luxury swim and resort wear. Designed especially for children with a focus on quality and the unmistakable style of the Riviera, playful yet mature. Junior was tasked with providing the art direction, brand positioning, packaging design, look book and an e-commerce site.

The concept was to combine playful narratives and timeless backdrops to showcase Apini’s quality tailoring and sense of fun. Shot in Monaco, vintage props and striking compositions reference Art Deco geometry and the iconic forms of 1950’s leisure. Dusty, primary colours were used throughout for a classic Riviera style. From pool to sea to boat, fun has never looked so chic.