The Aperto Partnership is a media consultancy connecting advertisers with agencies. The team approached Junior to create a new brand identity and website

Junior designed a typographic logo kerned to sit within a perfect rectangle and framed in a striking colour block. A greyscale palette sits alongside a refined salmon pink, a highly disruptive colour within what is a competitive sector. The graphical system locks the rectangular logo to the edge, framing photography and layouts.

The new site follows the identity with a restrained colour pallet and bespoke icons. The site uses black and white imagery with each member of the Aperto team photographed by Junior in high contrast. Creative but capable.