A step ahead

Junior has created a new immersive website for the international fashion group, Vida in collaboration with illustrator Mathew Delahunt

Founded in 1973, the group has created products for the worlds most successful brands and is considered a leader in the footwear industry. The website unites all of the group’s content under one roof but separates it into two clear sections, one to showcase their extensive brand portfolio and the other to share their rich history. An editorial-style experience, the homepage features full-screen illustrations embodying Vida’s values and vision. As the user scrolls, they are immersed in the Vida world as scenes come alive through multi-layered parallax scrolls. Illustrations by our friend and co-studio inhabitant Mathew Delahunt are inspired by the paintings of the US artist Edward Hopper featuring warm dusty colours that capture optimistic spirit of Vida.