United Harvest are a community of like-minded farmers based all over the US and Canada united in a direct to consumer food revolution. Offering real food from real farms with an unrivalled level of ‘farm to plate’ transparency, United Harvest came to Junior looking for naming, brand identity, art direction, tone of voice and an e-commerce site

Junior designed a wholesome yet corporate and capable identity. The wordmark has been created from a classic serif typeface and sits alongside a ‘UH’ monogram. The monogram unites the letters through interlocking forms while using decorative leaves to give a natural and organic quality. Under Junior’s direction, photography tells the stories of partner farms, captured on real-life American ranches with warm and earthy colour grading. The tone of voice is inspiring to reflect a sense of unity and collective spirit. Rustic, real and honest.