Perse London

Great things come in twos

Originally from academic backgrounds, the Perse Kaur twins have stormed the creative world by designing high-quality bespoke products that enhance our everyday lives. With eccentric and futuristic characters they’ve joined together, bringing twice the energy with them. PER/se is a fashion lifestyle brand with a revolutionary twist. Their main concept is ‘Just One’, with each bi-monthly limited edition product extremely considered and produced.

Wanting to keep the personality which Junior loved so much about the twins, the website was styled in an informal and playful way, yet clean-cut visuals ensure that the site is still in keeping with the contemporary fashion market. With each new high-quality item released, the website transforms in order to showcase the latest released product in its entirety whilst amplifying the methodology behind it in forms such as podcasts, articles, and research. Combining both maximalism and minimalism, Junior was able to celebrate the richness in detail whilst enhancing the focus solely on the product.