Our friends across the pond, Modern Post NYC, recently approached the Junior team to redesign their identity and website. Known for their brutally minimalistic post-production aesthetic, MP wanted a serene gallery environment to showcase their world-class portfolio.
Knowing full well that nobody has ever read a word of copy on any creative website, ever, Junior stripped all copy to the bare minimum and focused on a select few well-executed interfaces. Films are displayed in empty black spaces, allowing complete focus on content without any distractions. Lovely stuff.