Working in collaboration with the Trigger Agency, Junior was tasked with designing the identity for Coca-Cola’s Growth Festival, an event for 600 of their staff members. Centred around the concept of Secret Agent school, employees were on a mission for personal success.
Junior created a series of illustrations to be used across the identity. Featuring Coca-Cola’s iconic colour palette, these were inspired by the style of Saul Bass and his graphic title sequences. Applied across multiple touchpoints including notebooks, t-shirts and leaflets, the identity pays homage to iconic 60’s spy stories with vintage typography, gritty textures and rubber stamps.