Ashgrove Capital

Seed money

Ashgrove Capital is an independent London based investment firm providing capital solutions in industries such as fin-tech, education and healthcare. Distinct from competitors through their focus on growth and stability, Ashgrove came to Junior looking for a new logo and website that would echo this.

Junior created a clear, user-friendly and editorial style site where typography takes centre stage. Content is stripped-back with classic, bold headings and minimal copy while a rich blue backdrop feels trustworthy and credible. As the user scrolls, the site gradually reveals the services and the story of Ashgrove Capital, free of jargon and complexity. Grown-up with a savvy design sensibility.